Launching a Successful Convenience Store Pizza Program

Convenience stores have always been a go-to resource for quick, tasty, reasonably priced meal options. In today's landscape, though, c-store foodservice requires more than just a microwave and a hot dog roller. Operators need to consider menu diversity to attract customers, and no food item in America can attract guests like pizza. In fact, many c-stores are turning into popular spots to grab a slice of pizza on the go. So, let's look at what it takes to build a successful convenience store pizza program.

Understanding the Market Demand for Convenience Store Pizza Programs

Convenience store pizza programs have become more prevalent in recent years but still compete with traditional pizza restaurants. Big companies in this field are now using tech to meet customers' wants. Jet's Pizza, a Detroit-style chain with 440 locations in 23 states, has implemented AI-powered ordering systems, handling over 5 million orders since 2019. Dominos uses an AI helper created by Microsoft to help simplify tasks for managers, such as keeping track of stock.

Convenience stores must consider these trends to ensure their pizza programs can compete. That may include partnering with well-known pizza brands, incorporating AI features, or finding other ways to make it easier for operators.

Implementing and Optimizing a Pizza Program

No matter the path taken, for c-stores to be successful, it's essential to have an efficiency plan laid out for a c-store pizza program. Start by setting up a well-organized kitchen that maximizes efficiency and minimizes bottlenecks. Clear workflows are essential for staff to move quickly and produce consistent results. That includes having teams trained thoroughly on the equipment and best practices for making pizzas. Consider offering ongoing training to keep staff updated with menu changes or new equipment.

To maintain producing high-quality pizzas so customers keep returning, it's important to monitor operations continuously. Use customer feedback to adjust recipes, prep times, or service methods. And, of course, using the right type of pizza oven can make or break a convenience store pizza program. 

Selecting the Right Equipment: TurboChef and Middleby Marshall

Choosing the right oven can make all the difference when setting up a pizza program in a convenience store. TurboChef and Middleby Marshall are top choices, offering features that help stores efficiently serve great pizza.

TurboChef is all about speed and ease of use. These ovens cook pizzas incredibly fast, using a combination of high-speed air and microwave technology to get that perfect crispy crust without the wait. TurboChef's ventless models are an advantage for stores with limited space. They don't require the installation of complex ventilation systems, which makes them ideal for small or non-traditional kitchen setups. Plus, they're easy to operate, so staff can get pizzas out to customers quickly, even during peak times.​

Middleby Marshall specializes in conveyor ovens perfect for high-volume operations. Their ovens cook pizzas consistently every time, thanks to an automated conveyor system that moves them through the oven at just the right speed. This means staff can focus on other tasks while the pizza cooks. Middleby Marshall ovens are also known for their durability, so they can handle the demands of a busy store without a hitch. And since some models are stackable, operators can increase production, without taking up additional floor space. 

Both brands offer unique advantages, but the common thread is that they help convenience stores deliver great pizzas quickly and consistently, making them a smart choice for any pizza program.

Leverage the Heartland Pizza Equipment Guide for Expert Assistance

For operators looking to establish or refine their pizza program, the Heartland Reps Pizza Equipment Guide is a valuable tool. This guide offers expert advice on selecting the best equipment for a pizza program, focusing on versatile and efficient options like TurboChef and Middleby Marshall ovens. Known for their ability to produce a range of food items, from bakery treats and gourmet pizzas to well-cooked proteins and vegetarian meals, both brands are a versatile option for stores looking to diversify their menu.

Find out how the right equipment can help your convenience store's pizza program grow: